A technology advisor for founders and non-technical MDs
Make confident technology decisions, even if tech isn't your background. A plain-speaking advisor in your corner when the stakes are high.
Leading a business means making calls on things you can’t always evaluate yourself, and technology is often top of that list. A technology advisor for founders and non-technical MDs gives you a trusted translator: someone who explains the real choices in plain language and helps you make decisions you can stand behind.
What usually brings founders and MDs to me
- You’re being asked to approve technology spend you can’t fully judge.
- A supplier or in-house team is giving you advice and you’d like an independent second opinion.
- You know technology matters to your strategy but aren’t sure where to focus.
- The AI conversation has reached your board and you want a straight, jargon-free view.
How I help
I sit on your side of the table. I translate the technical detail into clear business choices, give you an honest independent view (including when that means disagreeing with a supplier), and help you ask the right questions. You stay in control of the decision. I just make sure you’re making it with your eyes open.
Frequently Asked Questions
I'm not technical. Will I be able to follow your advice?
Yes. Explaining technology in plain language is the job. You’ll always understand what we’re deciding and why before you commit to anything.
Can you give a second opinion on what my supplier is telling me?
Often that’s exactly why founders call. I give you an independent view, including when it means questioning advice you’ve been given.
Can you sit in on board or supplier meetings?
Yes. Having a senior, independent technologist in the room often changes the quality of the conversation and the decisions that come out of it.